Arnold Schwarzenegger: The Ultimate Fitness Pioneer
We'd wager that you don't want to emulate Arnold Schwarzenegger's muscled physique (especially during his Mr. Olympia days!), but his attitude toward wellness is worth imitating. After solidifying his movie-star status, the action hero used his fame to draw attention to the importance of staying in shape. While serving as chairman of the President's Council on Physical Fitness and Sports, he convinced President George H.W. Bush to get moving on the White House lawn as part of the Great American Workouts; and in 1992 he started After-School All-Stars, an organization that provides sports programs and classes for at-risk kids.
Helping people tone up took a top spot on Schwarzenegger's agenda as California governor too. His health initiatives included setting standards for school PE classes, increasing funding for parks and physical activity spaces (such as public pools), and upping the number of bike lanes and pedestrian pathways. And from 2007 to 2011 he led the Alliance for a Healthier Generation, an organization working ot end childhood obesity by implementing nutrition and exercise programs at 14,000 schools nationwide.
Today, Schwarzenegger is promoting his autobiography, Total Recall, and focusing on his website (shwarzenegger.com). In addition ot advocating the issues he's passionate about, the site challenges visitors to commit to exercising for 15 minutes a day—and to persuade a friend to join them—in the hopes of improving the health of all Americans. Now that's a cause we're pumped about!