LUNA Fiber Launches Today
Tuesday, 4/24/2012 at 10:37:00 AM
A few weeks ago, while visiting the Clif Bar headquarters in California, I had the opportunity to get a sneak peak at a brand new bar from LUNA and have been dying to tell you about it! Finally, today, LUNA Fiber hits stores nationwide (check your local Target) and I can tell you all about my favorite flavors!
LUNA Fiber bars are soft baked and filled with fruit—nothing like those cardboard-y fiber cereals you might be thinking about. “Most women want more fiber, but we found that women cite taste as the top barrier to eating more of it,” said Paula Connelly, LUNA brand director. That’s why they made three tasty flavors, packed with seven grams of fiber.
The new bars are slightly smaller than the original LUNAs so they are perfect for just a little fiber-boost between meals. But don’t worry, for just 110 to 120 calories each, you still get what LUNA calls the “core four,” which include high levels of calcium, folic acid, iron, and vitamin D, nutrients that are particularly important to women’s health.
My friends almost unanimously love the blueberry vanilla flavor best but peanut butter strawberry, and chocolate raspberry are great too! Give them a try and tell me which flavor is your favorite in the comments below.