The most incredible tailgating opportunity is going down this weekend, and no, I'm not talking about the Super Bowl. Rather the Yogabowl.
The fitness brand known for its yoga and running apparel and small "a" logo, Lululemon is for the first (and maybe last) time hosting a warehouse sale on Long Island, NY. We'll give you a moment to freak out...
Anyone who frequents fitness classes has inevitably noticed the sea of yogawear and running pants that have taken women's fitness fashion by storm. The CEO of Lolë's (a competitor brand) parent company noted that these stylish yoga pants entering the mainstream is like the "ascendance of the jeans."
So yes, they're obviously popular and we all love them, but if you've ever felt that Lulu never goes on sale, you're not imagining it: Part of their success has been attributed to their strategy to sell 95 percent of their merchandise at full price. As the Wall Street Journal reported, "Unlike most retailers, Lululemon doesn't use software to gather customer data, doesn't build lots of new stores, doesn't offer generous discounts, and purposely stocks less inventory than it can keep on its shelves."
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Not that the apparel isn't worth every cent, but laying down $60 to $100 every time I need a new pair of capris or a yoga tank can get a little exhausting. But my fellow Lulu addicts, fear not: This warehouse sale is sure to be of epidemic proportions and will knock your yogi socks off with its incredible prices. A similar warehouse sale just took place in Vancouver with prices ranging from $4 to $99!
If you're on the East Coast, take advantage of the opportunity to road trip it to a big arena, tailgate, wait in a long line, cheer on your favorite fitness apparel line, and maybe knock over some opponents on your way to score major winnings: a whole new workout wardrobe. Here are all the deets:
WHAT: Massive Yogabowl Warehouse Sale at Nassau Coliseum where gobs of athletic wear will be marked down significantly below retail prices.
WHEN: Friday, February 1, 2013 8 a.m. to 8 p.m. (Last entry at 6 p.m.)
Saturday, February 2, 2013 8 a.m. to 8 p.m. (Last entry at 6 p.m.)
Sunday, February 3, 2013 8 a.m. to Super Bowl Kickoff (6 p.m., inventory dependent)
WHERE: Nassau Coliseum
1255 Hempstead Turnpike
Uniondale, NY 11553
1. $10 cash for parking at the Coliseum
2. No cash accepted inside of the sale, just credit and debit cards. No gift cards accepted either.
3. Pack lightly! No bags are allowed inside of the sale and all coats must be checked.
4. Strollers are NOT recommended inside of the sale.
5. Come prepared to party, sweat, and shop!
And don't forget to spread the word on social media if you make the trip out to Lululand. Tweet @SHAPE_Magazine and tell us about the deals you found! Don't forget to tag @lululemonWHUS and use the hashtag #YOGABOWL!
For more information, check the event's Facebook page for updates.