Studies show that women tend to apologize more than men—even when they've done nothing wrong—and now Pantene wants you to stop. The brand's newest campaign, Not Sorry, encourages women not to apologize more than necessary. "Sure, it's polite to say sorry sometimes," the brand's YouTube channel reads. "But for everything? No way."
We agree! There's obviously nothing wrong with owning up when you make a mistake, but as Pantene says, needlessly apologizing for everything only serves to weaken your strength in ways that men almost never do. #sorrynotsorry
Scroll down to watch the video below and then tell us: Are you "not sorry?" Share in the comments below or tweet us @Shape_Magazine!