When we think fitness trackers, our minds jump to accessories, but now wearable tech has come to apparel. With the start of the U.S. Open today, Ralph Lauren is launching a Polo Tech shirt with built-in fitness tracking.
Sensors knit into the anti-microbial, moisture-wicking fabric will measure heart rate, breathing rates, breathing depth, steps, and calories burned. Teaming up with OMsignal, a Canadian start-up, Ralph Lauren placed a little black box at the bottom of the ribcage, which sends all of this information to a smartphone.
"Our vision is that this will transcend sports to help us at every age and in every aspect of life," David Lauren, EVP of advertising, marketing, and corporate communications for the Ralph Lauren label, told Business Wire.
Not only is the shirt smart, but it’s super sleek. You can see it in action on tennis player Marcos Giron, who will wear it during his practice sessions, and on select ball boys throughout the U.S. Open. What do you think of this shirt? Would you wear it? Tell us in the comments or tweet us @Shape_Magazine.