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You're well aware of how Photoshop can brighten skin, erase cellulite, and slim tummies in order to transform supermodels into superhumans. But over the past few years, a new trend is taking over: reverse photoshopping, or using digital manipulation to make a person look bigger, less muscular, or even "healthier." Nicky Eaton, international director of communications at Condé Nast, has said many models in Vogue, GQ, Glamour, and others have been 'shopped to look fuller-figured.
"There have been cases where models are booked way ahead of a shoot and then they turn up two months later looking less healthy and perhaps a bit underweight. We wouldn't be happy showing them that way, so it is then that we would need that person to look a little bit fuller."
The editor of Self magazine agrees, admitting, "We retouch to make the models look bigger and healthier." But Robin Derrick, creative director of British Vogue, sums up the problem best, saying, "I spent the first 10 years of my career making girls look thinner—and the last 10 making them look larger."
Here are 12 examples of models and celebrities who've had their hard work in the gym airbrushed away.
First models were too fat, now they're too thin. Can anyone win the beauty game?
Stars airbrushed to look bigger, curvier, and less muscular.
Celebrity Photoshop: 12 Celebs Airbrushed to Look Less Fit