In Hollywood, nothing should surprise us. Nudity clauses are written into movie contracts (and then sometimes comes the request for a body double) and some stars even shed their clothes to sell magazines (most recently, Jessica Simpson while preggers). But for some celebrities, nudity is all about bringing in that paycheck, and showing a little skin is money in the bank.

“Part of the appeal of nudity is the fact that it’s still a salient taboo in our society,” says historian and author Mike Foster. So for a celebrity, “going nude can be among the most cost-effective rebranding that comes to mind.”

Here’s our roundup of seven celebs that make serious bank—in the buff!

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