There's no stopping the popularity of CrossFit, P90X, Tabata, and other high-intensity programs, and you can already find numerous Tabata timer apps on iTunes and CrossFit jump boxes and medicine balls. Now you'll be able to choose from a wider range of branded recovery drinks, compression clothing, apps, and equipment, McCall says.
But don't get caught up in the hype; read labels and reviews or ask a fitness professional to make sure it's worth the investment before spending your cash. "If the product is something that you think you will use to help reach your fitness goals, then buy it for that reason, not because there is a name attached to it," McCall advises.