Nike is launching the Nike Pro Hjiab—a performance-enhancing garment designed specifically to uphold the principles of modesty that are an important part of the Muslim culture.
The idea came to life after several athletes noted that traditional hijabs can be heavy, making movement and breathing difficult—obviously a problem if you're playing sports.
Keeping these issues in mind, along with the hot Middle Eastern climate, Nike's athletic hijab is made from a lightweight polyester that features tiny holes to improve breathability. Its stretchy fabric also allows for a personalized fit and is designed using fluff threads to prevent rubbing and irritation.
"The Nike Pro Hijab has been a year in the making, but its impetus can be traced much further back to Nike's founding mission, to serve athletes, with the signature addendum: If you have a body, you're an athlete," the brand told The Independent.
It was designed in collaboration with several Muslim athletes, including weightlifter Amna Al Haddad, Egyptian running coach Manal Rostom, and Emirati figure skater Zahra Lari.
Can't believe this is finally here!! I'm super super excited to announce the Nike Pro hijab !! So proud to be part of this incredible journey #nikewomen #girlpower #Repost @vivienneballa with @repostapp New Nike 'Pro Hijab' campaign out today. Featuring Zahra Lari _____________ #nike #nikewomen #campaign #prohijab #hijab #justdoit _____________ : @viviennesballa
The Nike Pro Hijab will be available for purchase in three different colors in the spring of 2018.