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Nike Finally Launched a Plus-Size Activewear Line

Nike has been making waves in the body-positivity movement ever since they posted an image of plus-size model Paloma Elsesser on Instagram, with tips on how to choose the right sports bra for your body. Unfortunately, at the time, the brand did not offer a size range that supported their empowering campaign, but things are taking a turn for the better.

Nike's new plus-size range of athleisure and high-impact sportswear is finally here. Designed for sizes 1X-3X, the line includes shirts, pants, shorts, jackets, and yes—sports bras that go up to size 38E. From simple black and white patterns to bright bold prints, there is something that fits everyone's unique workout style.

 

 

 

"Nike recognizes that women are stronger, bolder and more outspoken than ever," the sportswear giant said in a press release. "In today's world, sport is no longer something that she does, it's who she is. The days where we have to add 'female' before 'athlete' are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes' diversity, from ethnicity to body shape."

 

 

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Keeping that in mind, the brand also clarified that the line is truly designed with women's bodies in mind. "When we design for plus size, we aren't just proportionately making our products larger," Helen Boucher, vice president of women's training apparel told The Huffington Post. "That doesn't work because as we know, everyone's weight distribution is different."

The amazing collection is available to shop right now at Nike.com. Here's to hoping more influential brands will follow suit.

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