Forget tying your shoes, Nike's Hyperadapt 1.0 features brand-new lacing technology that gives you the perfect fit with the push of a button
For every runner, finding sneakers that fit so perfectly you never have to think about adjusting is pretty much the Holy Grail. In a quest to find that perfect fit (and get rid of a needless distraction), Nike has simply removed shoelaces from the equation.
Meet the brand-new Nike Hyperadapt 1.0, a sneaker that "laces up" with sensors that find the perfect customized tension for your feet. Huzzah! We can finally retire our Youtube search for 'how to lace your running shoes'. (But don't forget about these two game-changing qualities your running shoes should have.)
Nike calls this new feature "adaptive lacing," and it's part of a larger brand movement towards innovation and personalization (they've even dubbed it the "Era of Personalized Performance") that's the result of years of research in digital, electrical and mechanical engineering, according to the press release.
"Powered by an underfoot-lacing mechanism, the shoe proposes a groundbreaking solution to individual idiosyncrasies in lacing and fit preferences. That means the undue pressure caused by tight tying and slippage resulting from loose laces are relics of the past," Nike says. "Precise, consistent, personalized lockdown can now be manually adjusted on the go."
So how exactly does it work? "When you step in, your heel will hit a sensor and the system will automatically tighten," explained Tiffany Beers, Senior Innovator for Nike and the project's technical lead. "Then there are two buttons on the side to tighten and loosen. You can adjust it until it's perfect." Nike explains that the goal of these shoes is to eliminate one more distraction so that runners can focus on improving their performance.
And while the sneakers do need to be manually adjusted by the runner, Nike is calling this version just the tip of this adaptive iceberg. You can expect future models to take this concept even further, so that the sneaker and the runner are completely in sync. The ultimate goal is to create a running shoe that has the ability to sense what the body needs in real time, and then instantaneously adjust to provide tailored-to-the-moment custom fit, explains Nike designer Tinker Hatfield. We're sure as hell excited for 2.0!
To get your hands on a pair, hit up the Nike Soho store or the NIKE+ ClubHouse at 45 Grand—both in New York City. Only bad news here: the price is steep. Like, $720 steep. But you only get one pair of feet your whole life so.... #worthit? (In the meantime, feast your eyes on these eight futuristic sneaks.)