SoulCycle's new campaign, Army of Love, is bringing people together to celebrate inclusivity, acceptance, and respect.
No matter who you voted for back in November or how you feel about the new administration's stance on Planned Parenthood or the Affordable Care Act, it's fair to say that the last several months have been stressful. And it's understandable if you're feeling the exact opposite of Zen or chill with all the political news swirling around, or the constant alerts on your phone to yet another rant posted on social media.
So how can you de-stress post-election? Well, we already know that many women have turned to yoga, and that's not super surprising as exercise has been used as a form of therapy for a long time. Now, we're hearing about more and more people turning to gyms and group fitness studios as a safe place to sweat away their frustrations.
In fact, SoulCycle experienced some of the biggest turnouts for classes in the studio's history during the four days following the election. And in an effort to continue to provide a sanctuary for riders, the studio is launching a new "Army of Love" initiative today. The aim is to encourage community, acceptance, respect, collaboration, and love—while reminding riders that they can use their energy (both in and out of the saddle) to lift each other up, the megabrand said in a press release.
Special "Army of Love" rides will take place throughout the month of March at various studios across the country, where instructors will hand out stickers with empowering messages such as "Peace Warrior" and "I love you no matter who you love." There will also be exclusive "Army of Love" tanks available for sale. The hope is that even for 50 minutes of sweating in one room, every person will know that there's a place where he or she is accepted and loved.
So what are you waiting for? If you haven't already tried SoulCycle, now just might be the best time to give the wheel a whirl. We have a feeling you'll leave with a smile on your face.