Rising healthcare costs and obesity rates prompted more people to begin focusing on fitness from a health perspective, not simply for vanity’s sake. “The mentality of health and fitness has really started to take a positive shift into looking at what it means to truly live a healthy and active lifestyle,” Matthews says. “There’s much more of a focus on understanding the behavioral aspects of making lifestyle changes, and more people are seeking out the services and expertise of health coaches to help them not just get started with a workout plan but to truly make a long-lasting change.”
