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Online training has been a growing trend for awhile now, but this year, expect to see more major gyms launching online platforms. Crunch Gym, the first national fitness chain to offer their group fitness program online, debuted their site Crunch Live in November, with plans to expand the content library in 2014.
"We feel strongly that the real future for the at-home workout market is in a digital experience, especially given the digital streaming capabilities of televisions and the prevalence of devices like Apple TV, says Christina DeGuardi, senior vice president of marketing, branding, and communications at Crunch. "We believe that what we do at Crunch is unique and special, and now we are able to share it with more and more people outside of our brick and mortar establishments.”
As more and more boutique fitness studios and specialized classes pop up online, offering consumers the option to choose when and where they work out, expect to see more major gyms following suit. Click here to see 13 of our favorite workouts that already offer online streaming.
Experts weigh in on the next-big-things in exercise and wellness (and how to use them to reach your goals faster)
Experts weigh in on the next-big-things in exercise and wellness (and how to use them to reach your goals faster).