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Know it: Everyone knows that fresh fruits and veggies are healthy. Sadly, manufacturers take advantage of that trust by slapping this label on anything with a fruit product in it. This may include fruit concentrates, which are essentially just sugar and things like beet juice for coloring. Many popular fruit roll ups are mostly high-fructose corn syrup and food coloring. Sure, some "real" fruit might be in there, but it certainly doesn't have the benefits of an actual piece of fruit.
Avoid it: Eat real, whole fruits and vegetables. They should have exactly one ingredient.
Sneaky ways manufacturers cash in on your healthy intentions
Food Label Truths
Are You Falling for These 10 Food Label Lies?