Know it: While fats aren't the dietary demon they were made out to be in the past, many health-conscious consumers still seek out lower-fat or fat-free options. But since removing fat also removes flavor, many companies replace fat with sugar. This label is often used as a smoke screen to give an otherwise unhealthy food, like gummy bears, an aura of health. Of course gummy bears have never been made with fat; they're pure sugar.
Avoid it: Don't be afraid to eat healthy fats in your diet. Even some saturated fats like those found in coconut oil and grass-fed dairy have significant health benefits. Plus, fat is satiating so in the end, you'll eat less and enjoy it more.