Andy and Rachel Berliner, 66 and 60, co-founders, and daughter, Amy Berliner, 25, Sonoma County, CA
Lightbulb moment: When Rachel was pregnant with Amy, she asked Andy to pitch in with the cooking. The Berliners had always eaten healthy, nutritious foods, so looking for a convenient option, Andy shopped in the freezer aisle of a natural food store. "Let's just say I wasn't impressed with what he brought home for dinner that night," Rachel says. "We realized there was a need for healthful, convenient foods that also taste delicious."
What's in a name: After months of trying to dream up the perfect name, one night Amy's grandmother literally dreamt of "Amy's Kitchen." "Right away we knew it was perfect," Andy says, "since it was named after our daughter, who was the inspiration behind the business."
Growing up "Amy": "It wasn't until I was about 12 that I realized how strange it was that I could go into any grocery store and read about my birth on the back of a package," Amy says. Today she works in sales and marketing for the brand, which intersects her passions for health, organic agriculture, sustainability, and delicious food, she says. "It's incredibly lucky that I'm named after a company that I'm so proud of for how much good it does in the world and that aligns so well with my own passions."
Up next: What started as a small family business now employs about 1,700 people who produce more than 250 products, including soups, sauces, wraps, desserts, and entrees sold all over the world. Remarkably the Berliner's farmhouse in Petaluma remains much like it was 25 years ago. "We're still tasting everything regularly at our kitchen table—and it's the same table too!" says Rachel, adding that they plan to stick to the same strategy they've always followed: Listen to their consumers and intuition to create new products and ensure every product is made with the best ingredients and tastes fantastic.