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Bob Moore, 84, Portland, OR
Lightbulb moment: Moore, a lifelong entrepreneur, sold his first milling company in California to his sons in 1978 to enter seminary school in Oregon. One day while taking a walk, he happened to stumble upon an abandoned flour mill. "I got back in the milling business and stopped translating the Bible in Greek and Hebrew," Moore laughs. It's not total coincidence that he's in the health food industry, though: "I've had a longtime interest in nutrition, and particularly the importance of whole grains, thanks to my wife Charlee," he says. "We both strongly feel there's a need for Americans to return to eating whole grains rather than white flour."
What's in a name: Moore was skeptical to name the company after himself. "I thought it wasn't original enough," he says. But others convinced him that with his passion for whole grains, it was logical to literally put his face on the brand.
Bob's secret to staying young: "Every morning when I wake up at 6:30 or 7, I eat a bowl of our thick rolled oats, sometimes topped with flaxseed meal and banana," says Moore, who still works full-time with no intent to slow down. "This breakfast has kept me healthy for many, many years, and I'd recommend it to anyone who will listen."
Up next: Bob's Red Mill recently developed a new line called Grains of Discovery, which includes lesser-known whole grains such as amaranth, farro, kamut, millet, and sorghum. The company wants to spread the word about these unique ingredients and encourage people to cook with them. Most of all, Moore wants the company to continue to focus on whole grains. "I believe whole grains are the future. My intent is to make them readily available to the entire world to eat at every meal of the day," he says. With Bob's products available in 71 countries today, achieving his goal doesn't seem too far-fetched.
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