This new vodka is infused with "anti-hangover vitamins," but it will cost you
First, scientists engineered hangover-free wine for all the malbec-loving, headache-hating folks out there. Now, for those who prefer to get their buzz from hard liquor, our friends down under bring us Vitamin Vodka, a liquor that's infused with "anti-hangover vitamins."
The idea is this: The vodka contains vitamins K, B, and C to help supplement some of the nutrients lost when drinking alcohol and assist with hydration, as it's primarily dehydration responsible for a hangover, the company's business manager, Bradley Mitton explains. Four shots is the equivalent of one multivitamin, he says.
This vodka sounds like something straight out of a 2006 rap music video. "Described by connoisseurs as the ultimate and purest premium vodka in the world and created from organic Australian sugarcane and the pure mountain waters of the Hunter Valley near Sydney, Vitamin Vodka features a smooth, crisp palate with subtle citrus notes. This ultra-refined and diamond-filtered spirit is traditionally distilled 12 times in copper pots using natural, organic ingredients," the website explains. (Who knew there were so many adjectives to describe vodka?) It also comes in a French glass decanter and luxury gift box.
Mitton isn't the first to dive into the world of saving tomorrow without compromising tonight. Lotus Vodka, which was released in San Francisco back in 2007, was loaded with vitamins, but the brand folded after only a year.
Will all those vitamins really spare you the hangover? Maybe not. "The belief that B vitamins will cure a hangover comes from the idea that alcoholics often have vitamin B deficiencies," says Mike Roussel, PhD. "Yet assuming that restoring these nutrients will cure symptoms of a hangover is a rather large leap of faith—not science." (Read more about What Happens to Your Body When You're Hungover.)
Oh, and it'll cost you a cool €1,450 (roughly $1,635). If you put that high of a price tag on your hangovers, go for it. We'll be sticking with Advil, water, and these 5 Healthy Recipes for Hangover Cures.