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Thrive Market Is the Costco for Healthy Foods

Thrive Market

Everyone says a healthy diet is all about balance. That’s why we feel good about dividing our time between ordering takeout and shopping at the farmers' market. Now, there’s an even better way to shop for better-for-you food.

The just-launched Thrive Market is an online retailer with over 2,500 high-quality healthy foods, vitamins, home goods, and beauty supplies. It’s the supplement to your CSA and the partner to your lunchtime Seamless habit. You start by signing up and paying an annual membership fee (as you would at Costco or Sam’s). This fee ($59.95) gives you access to the curated, healthy, non-perishable products that are sold at wholesale prices—roughly 25 to 50 percent off retail prices, we’re told. And, for every paying member, Thrive Markets gives a membership to a low-income American family.

“We want to be a trusted, curated source that makes healthy living easy, fun, accessible, affordable, and aspirational," says Gunnar Lovelace, Thrive Market co-founder and CEO. The site is also designed to make finding what you want extra easy, because "Who has time to figure out which of the 25 almond butters to buy,” Lovelace says. We couldn't agree more. To curate your shopping cart, Thrive offers different “tags” (we counted 68) so you can narrow down products related to your needs and interests, ranging from certified-organic to paleo to peanut-free to fair-trade to produced by woman-owned businesses. “This facilitates finding what you need quickly,” Lovelace adds. [Read the full story at Refinery29!]

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