If you struggle to keep your makeup on day to night, see what happened when female athletes skiied and surfed in Bobbi Brown's new mascara
Sweat and makeup aren't really friends—at least, that's what our white towels tell us. How many times have we left the cycling studio with unintentional, sweat-induced raccoon eyes (at least the room wass dark!), or dripped bronzer onto the treadmill belt during a run? Will makeup ever past the sweat test?
Extreme sports athletes Hannah Teder, Roberta Macino, Julia Mancuso, and Kelia Moniz found out by filming themselves for Bobbi Brown's latest campaign, Long Wear, Life-Proof. Each athlete donned the brand's eye collection and braved the elements with a GoPro camera. Because if the makeup can survive the crazy conditions of the mountains and the ocean, it can survive our cycling class, right?
X-Game medalist and Olympic finalist Hannah Teder challenged the produts with a sky-high ski lift ride, snow to the face, and intense mountain winds.
Olympic gold-medalist Julia Mancuso sped down the slopes. With five World Cup wins and three Olympic medals under her belt, there's no doubt she picked up enough velocity to seriously challenge the mascara.
Pro surfer Kelia Moniz put Long Wear through arguably the toughest test: heavy, vigorous ocean waves.
And you better believe the makeup held up! The point being, even when these pros are challenging the limits of athleticism, they still want to look good—as do we all. Looks like Bobbi Brown has finally made a product that can hold up its end of the bargain.