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Gwyneth Paltrow Introduces GOOP by Juice Beauty Skincare Line

 

The moment Gwyneth Paltrow and goop fans alike have waited for is finally here: You can now purchase the entire USDA certified-organic goop by Juice Beauty line. (This comes on the heels of Paltrow's 78-piece Juice Beauty makeup collection, which we're still obsessing over, thanks to friendly price tags and all-organic ingredients.) Despite goop by Juice Beauty's astronomical price tags (literally, the cheapest things in the collection, a cleanser and an eye cream, each retail for $90), the new skincare line has everything a girl could want for her face—without any of the harsh ingredients typically found in anti-aging, skin-plumping collections. (Find out How to Buy Skin Care That Works, Every Time.)

Goop by Juice Beauty—a natural extension since Paltrow was named Juice Beauty's Creative Director just about one year ago—consists of six essentials: a cleanser, a face oil, a day cream, a night cream, an eye cream, and an exfoliating mask. So basically, everything you need. And those normally unpronouncable chemical names you see on other anti-aging product labels are replaced with plant-based juices and botanical oils you know and love, like sweet almond oil, aloe leaf juice, and sandalwood oil (which smells soooo good, BTW).

"There's this myth that if [a product's] not loaded with chemicals, it can't possibly work," says Paltrow. "Actually, pure organic and natural formulas can work as well as, if not better than, conventional products. We've created luxurious, clean, organic formulas that are proven effective–we hope they change the way women think about skincare." (Check out more of the best all-natural beauty products.)

Likewise, she promises using the collection will leave you with a fresh, dewy, luminous skin. "Even if you're wearing makeup, you want a healthy glow that always shines through," Paltrow says. To that effect, she sported the collection's crown jewel, the Exfoliating Instant Facial ($120; goop.com), as a mask in the behind-the-scenes video from her ad campaign below. She looks so fresh-faced, we're ready to buy the entire range—how about you?

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