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How to Bake Your Concealer So It Lasts All Day

First there was "contouring." Then came "strobing." Now there's a new makeup trend you need to know—it's called "baking." Hear us out: Baking helps set, for example, your under-eye concealer for even, flawless coverage that lasts all day. And the technique is surprisingly simple.

Have we convinced you yet? Watch our video to see how it's done. (See ya later, dark circles.)

This video originally appeared on PureWow.

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