A clean shave and you’re out the door? Not anymore. These days it’s not unusual to go for a pedicure and turn to see a dude sitting in the chair next to you. A survey in the U.K. showed a 66 percent increase in the number of men visiting beauty salons in the last year alone, and documentary filmmaker Morgan Spurlock recently explored the “evolution” of male grooming habits in the movie Mansome.
With celebrities like David Beckham, Tom Cruise, and Jay Z reportedly indulging in beauty rituals that rival those of their (ex-) wives, it’s no surprise men are going to more extreme measures to look dapper. From Bro-tox to laser treatments and even liposuction, guys are getting primped, plumped, and waxed to perfection.
“Men have been requesting procedures like Botox and laser treatments more and more because it’s become less taboo for them to get these services and many even have wives and girlfriends encouraging them to do [it],” explains New York City based dermatologist Dr. Eric Schweiger, who estimates patients in his practice to be about 60 percent women and 40 percent men, mostly in their early 30’s. Here are the six most popular appointments men are making!