Today's most coveted products all have one thing in common: minerals. We asked celebrity makeup artist Matin to share his secrets for choosing the right formulas and applying them like a pro.
Mineral makeup has been gaining popularity since the early nineties—and for good reason. "These cosmetics are totally user-friendly since they don't contain anything potentially irritating to skin," says Matin. Not only are they free of chemicals, fillers, and dyes, they're also infused with sun-shielding zinc oxide and titanium dioxide. Plus, "the minerals are so sheer, you can build their color gradually and never make a mistake," he adds. Follow his advice to play up each feature with this all-natural alternative.
Ace your base
To make minerals last, prep skin with a primer, such as Laura Mercier Mineral Foundation Primer. For a non-cakey look, apply liquid foundation, like Maybelline New York Mineral Power Natural Perfecting Foundation SPF 18, with a damp sponge.
Dot concealer onto flaws with a small makeup brush. Pat extra on with your fi nger for more coverage.
Get a flawless finish
Dip a fluffy brush, such as the Dior Backstage Makeup Powder Brush, into a translucent powder, like Bare Escentuals BareMinerals Hydrating Mineral Veil. Sweep on.
Create a fresh flush
This requires a two-pronged approach. First, make what Matin calls a "three and an E" on your face using bronzer and a brush: Beginning on the right side, draw the number three so the bristles start at your hairline, hit your cheekbone, and outline your jawline. Repeat the same motion on the left side, outlining an imaginary E. Second, add blush to the apples of your cheeks so they pop. A bronzer to try: Physicians Formula Mineral Wear 100% Mineral BronzeBrightener; a must-have blush: CoverGirl TruBlend Microminerals Blush in Natural Rose.
Emphasize your eyes
"Regardless of the look you're going for—subtle or dramatic—the goal is a standout gaze," explains Matin. Complement brown eyes with earthy tones, subtle golds, or soft grays; enhance blue eyes with shimmering taupes, like Pür Minerals Pressed Mineral Eye Shadow in Gold Marcasite; and play up green eyes with khaki or moss shades. To intensify the effect, sweep on a liner in a matching or—for evening drama—contrasting shade. Try Avon Smooth Minerals Eyeliner in Iris. Finish with two coats of black mascara.
Paint your pout
"The pigments in mineral formulations aren't as saturated as traditional ones, so you might have to add coats to get the intensity you desire," says Matin. Pick a hue that works with your skin tone. If you're fair, choose softer pinks similar to Wallett Eco Gloss in Bohemian Blush; if you're medium, try a vibrant berry hue, such as Emani Minerals Hydrating Mineral Lip Color in VIP. Everything from beigey bronze to rich plum flatters a dark complexion.