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New and Innovative Self-Tanners for Summer

Freeman Feeling Beautiful Coconut Glow Leave-On Bronzing Mask

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You can now combine your weekly face mask with sunless tanning. This bronzing mask contains coconut oil and shea butter, so you moisturize and bronze your skin at the same time. ($4; ulta.com)

Related: How to Apply Bronzer for a Natural Glow

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Photo: Ulta

Guerlain Terracotta Sunless Heavenly Bronzing Mist

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A bit pricey, but the quick and easy application makes this self-tanner a no-brainer for special events. A fine mist comes out clear and then develops in a few minutes into a soft bronze. ($52; nordstrom.com)

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Photo: Nordstrom

Vita Liberata Body Blur Instant Skin Finish

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A fan-favorite from last summer is being released in two new shades—latte light and mocha. Rub all over and you'll remain a bronzed goddess until your next shower. ($45; vitaliberata.com)

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Photo: Vita Liberata

Coola Sunless Tan Anti-Aging Tan Serum

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Skip a step in your a.m. routine by applying self-tanner to your face as a serum. This serum is lightweight with a blend of argan oil, vitamin C, and hyaluronic acid. The gradual tan matches your face to your neck to avoid that dead-giveaway line. ($54; coolasuncare.com)

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Photo: Coola

Ethique Bombshell Self-Tanning Bar

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Ethique is entering the U.S. beauty market with an eco-friendly approach to skin care. The products—even self-tanner—come in solid bars which are rubbed on the skin and develop a tan within four hours. One bar (mandarin scented!) is the equivalent of two bottles of liquid tanner. ($32; ethiquebeauty.com)

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Photo: Ethique

Dr. Dennis Gross Skincare Alpha Beta Gradual Glow Pad Self-Tanner for Face

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The cult-classic Alpha Beta peel pads from Dr. Dennis Gross provide daily exfoliation to improve skin texture and tone. His newest launch combines the skin-care benefits of the acids with a gradual tanning element for adding buildable color to your face. ($35; dermstore.com)

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Photo: Dermstore

Jergens Natural Glow Wet Skin Moisturizer

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This formula from Jergens allows you to apply it right out of the shower—no towel-drying necessary. The color builds each day until you reach a desired intensity from sunkissed to JLo-level glow. ($10; ulta.com)

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Photo: Ulta

ZSS Radiant Skin System

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Carotenoids, a compound found in foods such as carrots and sweet potatoes, may increase your skin's yellowness (i.e., give it a tanned look), according to the Academy of Nutrition and Dietetics. This system combines a carotenoid-rich supplement and serum to reveal radiant skin after consistent use. ($159 for 45-day program; ZSS-Skincare.com)

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Photo: ZSS

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