These five women are changing the fashion industry by breaking down categories, labels, and limitations and proving every body is beautiful
First came Athleta’s Fashion Week debut, definitively merging the worlds of fitness and high-fashion. The next wave to be excited about is ALDA, a new coalition of plus-size models changing the fashion and modeling industries by breaking down categories, labels, and limitations.
Made up of five former Ford plus-division models—Ashley Graham, Danielle Redman, Inga Eiriksdottir, Julie Henderson, and Marquita Pring—the women’s goal was “to see what could be done beyond industry standards linked to the ‘curvaceous’, ‘voluptuous’ and ‘sexy’ plus-size model.” (Meet more Inspiring Women Redefining Body Standards.)
So far, they’re succeeding. The models are featured in a 'Let’s Get Physical' shoot in the February issue of BUSTLE magazine, posing with dumbbells, medicine balls, and jump ropes, making it even more clear that size zero models or athletes aren't the only ones who can look amazing rocking leggings and sports bras. (But we knew that already, right, ladies?)
Check out their gorgeous photos and inspirational quotes below!