Lucy Elliott, Oxfordshire, UK "The wedding dress designer talked me into buying a gown that I didn't love," Lucy says. "I was oohing and awing and before I knew it, the wedding dress was in a bag waiting to be paid for. I'm a terribly polite British girl and I was too embarrassed to drop out at that point! I spent about $400 on alterations to turn it into the wedding dress I wanted. That incidence prompted me to start my blog The Chief Bridesmaid, a site which champions the right of the bride in what can be a total ripoff market."