British online retailer ASOS recently added new unretouched photos where models can be seen with visible stretch marks, acne scars, and birthmarks—among other so-called "imperfections." And the Internet is so here for it.
"Unlimited life points to ASOS for not photoshopping the stretch marks on this models bottom thank you for realistic female bodies," one woman tweeted.
— Rhiannon (@rhi_ells) May 4, 2017
— Evie (@whatevieedid) February 11, 2016
"So proud of ASOS for using this beEAUTIFUL curvy model. You can see her stretch marks she looks natural & amazing," said another. (Celebs like Chrissy Teigen and Ashley Graham would wholeheartedly agree.)
asos models showin their stretch marks is giving me life
— el (@ellierobsonx) June 28, 2017
ASOS isn't the first brand to forgo airbrushing in support of more natural and realistic looking women. Back in March, Target proved that there's no wrong way to rock a two-piece by promoting body diversity with their new swimsuit line.
— Sophie Jenkinson (@adjfkld) June 25, 2017
Even Victoria's Secret, who's often been accused of going all out with the Photoshop, released photos of Jasmine Tookes proudly showing off her stretch marks while wearing the $3 million Fantasy Bra. And of course, there's Aerie who pledged to go Photoshop free back in 2014.
With all these huge brands focusing on representing real, everyday women, we can only hope that others will follow suit and keep up this positive messaging.