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Adidas Released Predictions for the Future of Fitness and Health at SXSW

Health and wellness have a growing footprint at South By Southwest, Austin's festival that celebrates the convergence of tech, music, and film. To celebrate this constantly evolving category, Adidas released their Future/Fit forecast at this year's festival, highlighting what you can expect to see more of surrounding healthy living in the future. The brand asked fitness and health experts, along with scientists and data analysts from all over the country, to weigh in on how they think the wellness landscape will evolve in the coming years. Here are five of their most exciting predictions you'll want to know about:

Health will be a more balanced effort.
While you consistently cram a sweat session into your crazy-busy schedule, yet forget about meal prepping and meditation, experts predict that living a healthy life will no longer be a singular idea. They attribute this in part to the advancement in fitness and health trackers and the insights pulled from them. Because of these devices, you'll be able to better understand how activity, mindset, rest, and nutrition collectively play a part in helping you find a sense of balance—making you stronger, both physically and emotionally. A 2017 poll from Adidas found that achieving this balance is cyclical, as 9 in 10 people agree that when they feel centered they tend to exercise more, and vice versa—when they are more active, they feel more balanced.

Fitness will be built and fostered in digital communities.
Thanks to social media, you're more connected than ever to new workouts, healthy recipes, and even on-the-go meditation. The growing desire for that connection is what has helped apps like Sweat with Kayla and Strava find success by creating and nurturing tight-knit communities. Plus, the Adidas data proves that the buddy system works, since more than 60 percent of active women say they exercise harder when they are with someone else. Seems like this community-based approach to fitness and well-being will continue to motivate people.

Technology will make measuring health more personal.
Over the past few years, the way you measure your own health has become much less about the numbers than ever before, and experts say that's going to continue. Take BMI, for example—most people can now agree that it's a pretty outdated method for measuring health, as it completely ignores body fat percentages and other markers that set two people apart who fall under the same BMI. In the future, you can expect new technology to help further prove that wellness isn't defined by a number and that it should be assessed based on multiple factors such as someone's activity level, age, body type, and mental state.

Progress will not be singularly measured.
You've already seen this trend with the adaptations of fitness trackers. What started as something to log your steps—and not much else—has turned into a way to measure sleep, nutrition, hydration, and even heart rate. (Check out these five crazy new activity trackers.) Your time at the gym, sleep schedule, morning meditation, and daily matcha tea will hold equal weight and be viewed as a collective health grade. This continues to promote a more well-rounded approach to health.

You'll take an even more proactive approach to your health.
Today, the truest form of health reform isn't coming out of Washington. It's coming from you. (Related: Is an Online Diagnosis from WebMD, Mayo Clinic, or Other Sites Safe?) The pros predict that while doctors will continue to play an important role in physical and emotional well-being, access to health-related information, along with individualized hard data from the wellness apps you use every day, will allow you to ask smarter questions at those doctor's appointments, helping you become equal partners in the management of your health.

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