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H&M Just Got Majorly Called Out for Making 'Unrealistically Small' Jeans

Every woman knows that shopping for jeans can be a harrowing experience, no matter what your size may be. It's a fact of life that sometimes the size you know you really are just doesn't translate into the size on the label. Well, this past weekend, one woman was just not having it.

While shopping for jeans at H&M, Ruth Clemens, a British Ph.D. student, was happy to find a pair of U.K. size 16 jeans (the largest size they stock in their non-plus size range) on sale. "I'm normally a size 14 on my hips (occasionally 16 if buying trousers) so I thought I'd try them on. It did not go well," she wrote in a post on H&M's Facebook page that has since gone viral.

"I am not overweight (not that that should matter) and although I'm 5 foot 11 my body is pretty average shape-wise. It's already difficult enough for me to find clothes that fit well because of my height, why are you making jeans that are unrealistically small? Am I too fat for your everyday range? Should I just accept that accessible and affordable high street and on-trend fashion isn't for people like me?" she continued.

H&M has since responded, thanking Clemens for her "feedback" and apologizing for her experience. "We always want our customers to have an enjoyable time when shopping in store and to leave feeling confident in themselves. At H&M we make clothing for all our stores around the world, so the sizing can vary depending on the style, cut and fabric. We value all feedback and will take on board the points you and other customers have raised," the comment reads.

Despite the attempt at damage control, Clemens' post has already racked up over 8,000 comments, many of them from women with similar frustrations about the store's sizing. Despite the PR disaster for the brand, the post seems to have had an overall positive effect—tons of women have thanked Clemens for sharing her story and helping to raise awareness.

Cheers to you, girl, for finally putting your foot down and spreading the body positivity.

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