Fitness editor, writer, and best-selling author of four fitness books, Adam Bornstein is taking the world wide web by storm. If you're not familiar with the former editorial director of Livestrong.com, it's only because you haven't been paying attention. As he says, "If you've ever searched for health, fitness, or nutrition information, there’s a good chance I've played a role in creating the content you read. I'm the guy behind the guy. The person that interviews all the experts, works with all the smartest people in the industry, and turns the thoughts of the best minds in the world into information that you can use to live a healthier life." And now he wants to be your guy. Through his personal blog, Born Fitness, he aims to deliver the latest research and the most effective workouts, culled from his years of writing about them.
Why you'll love him: "Q: I'm not sure if I've ever seen more fanny packs, gallon water jugs, and tank tops in my life. Where was I? (And no, I wasn't in 1989)." The answer: Golds Gym in Venice Beach. "To all those that guessed correctly, well done. For those that guessed Walmart, well played."