Survey - Shape

1) How often do you watch what you eat for reasons of general health, weight management or nutrition? (Check ONLY one):

	Always
	Usually
	Rarely
	Never

2) The following list contains the names of several brands. Please indicate which brand(s) you think of when you think of weight management brands. (Check all that apply):

	Atkins
	Healthy Choice
	Kashi GoLean
	Lean Cuisine
	Slimfast
	Special K
	Total Cereal
	Weight Watchers
	None of these

3) The following list contains the names of several brands. Please indicate which brand(s) you feel are best to use for achieving weight loss. (Check all that apply):

	Atkins
	Healthy Choice
	Kashi GoLean
	Lean Cuisine
	Slimfast
	Special K
	Total Cereal
	Weight Watchers
	None of these

4) How well do you agree/disagree with the following statement, "Incorporating Kellogg's Special K cereal into my diet can help me lose weight" (Check ONLY one):

	Strongly Agree
	Somewhat Agree
	Neither Agree or Disagree
	Somewhat Disagree
	Strongly Disagree

5) How well do you agree/disagree with the following statement, "Incorporating Kellogg's Special K cereal into my diet can help me maintain my weight" (Check ONLY one):

	Strongly Agree
	Somewhat Agree
	Neither Agree or Disagree
	Somewhat Disagree
	Strongly Disagree

6) Out of the last 4 issues of Shape magazine, how many issues have you read or looked into? (Check ONLY one):

	4 out of 4
	3 out of 4
	2 out of 4
	1 out of 4
	0 out of 4

7) Which of the following messages have been communicated to you via Special K promotions or Special K advertising? (Check all that apply):

	A reason to go to specialk.com
	A reason to search "Special K" at Yahoo!
	A reason why Special K would fit into my daily weight management
	The different varieties offered by Special K
	That Special K wants to be my partner in weight management
	That Special K is interested in helping me be successful in managing my weight
	That losing up to 6 pounds in 2 weeks just got easier with the Special K food options
	None of the above

8) Do you recall seeing the ad for Special K in the last issue of Shape magazine that you read or looked into?

	Yes (Continue with next question)
	No (Please skip to question #14)

9) After seeing the messages, did your overall impression of Kellogg's Special K change? (Check ONLY one):

	Yes, it got better
	Remained the same
	Got worse

10) How well did the Special K message relate to you? (Check ONLY one):

	It relates to me a lot
	It relates to me somewhat
	It doesn't relate to me very much
	It doesn't relate to me at all

11) The SK messaging in SHAPE magazine communicated to me: (Check all that apply):

	A reason to go to specialk.com
	A reason to search "Special K" at Yahoo!
	A reason why Special K would fit into my daily weight management
	The different varieties offered by Special K
	That Special K wants to be my partner in weight management
	That Special K is interested in helping me be successful in managing my weight
	That losing up to 6 pounds in 2 weeks just got easier with the Special K food options
	None of the above

12) Which of the following actions, if any, have you taken based on reading the Special K ad in the issue? (Check all that apply):

	Saved the ad for future reference
	Searched "Special K" at Yahoo!
	Wrote to manufacturer for additional information about the product
	Visited manufacturer's website for additional information about the product
	Considering the purchase of the product
	Purchased the product
	Recommended the product to someone else
	None of these
	Other (please specify below)

other

13) If you're not already using Special K, how likely would you be to try Special K based on what you read in the ad?

	Very likely
	Somewhat likely
	Not too likely
	Not at all likely
	Already using Special K

14) How well do you agree/disagree with the following statement, "I would be interested in trying Special K2O Protein Water" (Check ONLY one):

	Strongly Agree
	Somewhat Agree
	Neither Agree or Disagree
	Somewhat Disagree
	Strongly Disagree

15) How well do you agree/disagree with the following statement, "I would be interested in trying Special K Protein Meal Bars" (Check ONLY one):

	Strongly Agree
	Somewhat Agree
	Neither Agree or Disagree
	Somewhat Disagree
	Strongly Disagree

16) How well do you agree/disagree with the following statement, "I would be interested in trying Special K Protein Snack Bars" (Check ONLY one)

	Strongly Agree
	Somewhat Agree
	Neither Agree or Disagree
	Somewhat Disagree
	Strongly Disagree

17) Using the following list, please indicate where you would find or expect to find the Special K2O Protein Water (Check ONLY one):

	Cereal Aisle
	Snack Bar Aisle
	Beverage Aisle
	Pharmacy Aisle
	Diet & Nutrition Aisle
	Produce Aisle
	Salty Snack Aisle
	None of these

18) Using the following list, please indicate where you would find or expect to find the Special K Protein Meal Bars and Protein Snack Bars (Check ONLY one):

	Cereal Aisle
	Snack Bar Aisle
	Beverage Aisle
	Pharmacy Aisle
	Diet & Nutrition Aisle
	Produce Aisle
	Salty Snack Aisle
	None of these

19) Using the following list, please indicate what most interests you about the brand Special K (Check ONLY one):

	Makes the challenge of losing up to 6 pounds easier
	Contain protein
	Low in calories
	Low in fat
	Taste good
	Trusted brand

20A) Do you have access to digital cable and/or VOD?

	Yes
	No

20B) If yes, do you use it to access exercise content such as Exercise TV?

	Yes
	No

21) Which of the following types of information would be helpful to you when you're at the gym? (check all that apply)

	Exercises targeting specific areas
	Nutritional advice
	Weight loss
	Overall wellness
	I don't like receiving information when I'm at the gym

22) Please indicate which age range best classifies you:

First Name

Last Name

Email

fitness tools