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TrendSHAPEr Beauty Survey
Take the TrendSHAPEr Beauty Survey!
How frequently do you use mascara?:
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use eyeliner?:
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use eye shadow?:
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use brow makeup?:
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use blush? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use foundation (liquid, stick, loose powder, crème or compact)? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use concealer? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use powder (pressed or loose)? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use bronzer? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use lipstick? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use lip gloss? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use lip liner? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use lip stain? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use lip balm? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use nail polish? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use facial moisturizer? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use anti-aging moisturizer? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use facial cleanser (lotion, cream, gel, bar)? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use facial toner, astringent or clarifier? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use primer (for eyes/shadow, lips/lipstick, or face/foundation)? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use sunless tanner? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use tweezers? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use an eyelash curler? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
How frequently do you use a nail file? :
select...
7 days a week
6 days a week
5 days a week
4 days a week
3 days a week
2 days a week
1 day a week
Do not use
Please select the brand(s) of makeup that you are currently using. Select all that apply.:
Almay
Cover Girl
L'Oreal
Maybelline
Neutrogena
Physicians Formula
Revlon
Rimmel
Sally Hansen
OPI
Essie
Milani
Avon
Mary Kay
Clinique
Lancome
MAC
Smashbox
NARS
Bare Escentuals
Bobbi Brown
N.Y.C.
Burt's Bees
Laura Mercier
Sinful Colors
Wet n Wild
Jane
E.L.F.
Pure Ice
Jordana
Bonne Bell
Store brand/Private label
Other
None of these
Not Sure
Which one of the following statements would you say best describes your attitudes towards makeup? Select One.:
I use makeup to make a statement
I use makeup to enhance my natural look
I use makeup primarily to conceal
I do not wear makeup
Which one of the following phrases best describes how you decide what brand of makeup to purchase? :
I usually know what brand to buy before I enter the store and I stick with my choice.
I usually know what brand to buy before I enter the store but may change my mind after I see what is on a special display or at checkout.
I usually know what brand to buy before I enter the store but may change my mind after looking over the brands on the shelf.
I usually know what brand to buy before I enter the store but may change my mind after seeing what brands are on sale or have a special offerr
I shop with no particular brand in mind, but decide after I see what is on a special display or at checkout
I shop with no particular brand in mind, but decide after I see what is on shelf
I shop with no particular brand in mind, but decide only after I see what brand is on sale or has a special offer
When you purchase makeup, which of the following influences your brand decision? Select all that apply.:
The brand was on sale
I had a coupon
The brand was having a special promotion
The brand was recommended by a friend/relative
The brand was recommended by a salesperson
Recommended by doctor / ophthalmologist / dermatologist
Recommended from a blog/website
I was able to get advice/information about the brand by talking with a salesperson
It was a brand I have used before
The packaging caught my attention/was attractive
The benefits promised on the package caught my attention
Product form
Shade(s) offered
I saw an advertisement (on TV, in a magazine, etc.)
I saw an in-store display
I saw it in the store circular
I read about in a magazine (editorial)
The specific name of the product attracted me
New/ wanted to try it
Other
In which of the following ways has your makeup shopping changed in the past year due to the current economy? Select all that apply.:
I have switched to less expensive brands
I use or buy fewer products overall
I try to apply or use less product to conserve
I use some products less frequently
I use coupons or look for sales more often
I look at a store circular more often to look for deals
I use up what I have before buying anything else
I don't experiment with new brands or products as much in case I don't like them
I stock up during sales
I buy larger sizes
I no longer buy department store brands
My shopping behavior has not changed when it comes to makeup
Other
When purchasing makeup products…Price is not an indicator of quality. :
Completely disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Completely agree
When purchasing makeup products…I look for the products with the best value. :
Completely disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Completely agree
When purchasing makeup products…I feel it's worth paying more for my makeup. :
Completely disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Completely agree
When purchasing makeup products…I feel less expensive products don't last as long as more expensive products. :
Completely disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Completely agree
When purchasing makeup products…All makeup are the same regardless of brand:
Completely disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Completely agree
Please tell us any problems/issues you regularly experience with your makeup? :
What solutions do you use to overcome the problem?:
What information would you like to learn more about as it relates to makeup or makeup application?:
Into which of the following age groups do you fall? (CLICK ONE RESPONSE.):
select...
18 – 19
20 – 21
22 – 24
25 – 29
30 – 34
35 – 39
40 – 44
45 – 49
50 – 54
55 – 59
60 or older
Refused
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