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Nike's New Sports Bras Are Causing Quite a Commotion

Hint: It's not because of the bras themselves.

Meet the All-Star Designer Who Made Swimsuits for All Shapes and Sizes

It's about time 'sexy' came in all shapes and sizes!

Ashley Graham Stands Up for Plus-Sized Women at the Miss USA Pageant

We hope her message of inclusion will have an impact on future pageants.

Forget "Plus-Size"—Curve Models Are Embracing a More Body Positive Label

Here's to all the ladies who can't find jeans that fit and flatter their gym-honed booties!

The Most Flattering Bikini Bottom for Your Butt

High waisted, Brazilian, or boy shorts? You've worked your butt off, now show it off in what swimsuit experts call the best bikini bottoms for each unique booty.

4 Unexpected Benefits of Body Fat

When it comes to body fat, more is sometimes better. Here, four reasons to be glad for a little padding.

5 Factors That Determine Breast Type

You’ve been in enough locker rooms to know that every woman’s breasts look different. Here, what is behind those differences.

The Best Bikini Bottoms for Your Body Type

You'll have the hottest butt on the beach when you wear the most flattering fit for your figure.

The Best Bra for Your Breast Type

According to bra expert Tomima Edmark, there are 8 kinds of ta-tas. Are you putting your best breast forward?

How to Train for Your Body Type

Depending on if you’re apple-, pear-, or banana-shaped, different types of cardio and strength will benefit your body most. Follow this advice to sculpt your best figure.

The Best Workout for Your Body Type

Trim down all over and amp up your best assets with these 4 shape specific training plans.

The Best Workout for a Straight, Boyish Body

Add strength and shape to your frame with these moves that use just a set of dumbbells.

The Best Workout for an Hourglass Figure

Try this plan to keep a shapely yet firm figure like Sofia Vergara.

The Best Workout for an Apple-Shaped Body

This plan combines fat-blasting cardio and waist-defining strength moves to deliver a one-two punch to that pooch!

The Best Workout for a Pear-Shaped Body

Sculpt your arms and shoulders and tighten up all over with this cardio and strength circuit.

The Best Swimsuit for Your Body Type: 2013 Edition

From busty to boyish, we've found 20 stylish suits to flatter every figure.

Plus-Size Fashion Bloggers Dress Up Their Curves

The New York Times sparks conversation by featuring plus-size fashion bloggers.

12 Celebs Airbrushed to Look Bigger and Less Muscular

Stars airbrushed to look bigger, curvier, and less muscular.

9 Ways Being a Woman Affects Your Workout

How men and women differ in the gym and why you should care.

The Best Fall Fashions for Every Body

Flaunt what you’ve got with confidence in the season’s hottest looks.

The Four New Body Types

How your hormones determine your shape and your health.

The Ultimate Guide to Finding the Perfect Swimsuit

Suit up for summer with these tips from designer Trina Turk.

Change Your Bra, Change Your Body

See 3 real woman get transformed with one fast fashion fix!

The Science of Shapewear

What kind works best? Where does the fat go? We found out!

Use Fashion to Fake a Perfect Figure

Clever ways to fix cankles, batwings, muffin top, and more!

Sexy Swimsuits for Every Bust Size

Don't hide under bulky cover-ups this summer! If you're still looking for the perfect summer swim suit (or lingerie), check out Town Shop and have an affordable customized experience that will have you racing to hit the beach!