Dark, Matte Lips
The season's new purple, oxblood, and nearly black lipsticks bring on a sexy, tough-chick chic. But don't fear the dark side—mastering a bold lip that stays captivatingly precise is easier than you think. "My secret to a flawless application is to put on the lipstick first, then use a same-shade or nude liner to clean up the lip line," Roncal says. If you want a more intense look, stick with a flat, matte finish, or you can tone it down and make it more natural with a semi-matte, satin, or sheer version of a vampy shade.
Our fave mattes:
Lorac Pro Matte Lip Color in Orchid ($18, loraccosmetics.com)
Maybelline New York Color Sensational Lipstick in Berry Bossy ($6, target.com)
Smashbox Always On Matte Liquid Lipstick in Some Nerve ($24, smashbox.com)
Maybelline New York Color Sensational Lipstick in Blackest Berry ($6, target.com)
Heighten the impact with: Luminous skin. "First, invest in a good concealer," says Taylor Davis, "because the rest of your face should basically be bare." Go with a long-lasting stick formula like Amazing Cosmetics Perfection Stick ($23, amazingcosmetics.com), and dab it under your eyes and on any blemishes. Then, on top of the concealer, apply an allover foundation that has a reflective, radiant quality to balance the matteness of the lips. Try Mally Face Defender BB Cream Foundation ($45, mallybeauty.com) to get just the right wattage. Done.