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Thick, Fluttery Lashes

Long, lush lashes give you movie-star swagger," Roncal says. To create this dramatic look, you need to approach the application differently: "Instead of pulling the mascara brush out toward your ear, redirect the lashes toward the bridge of your nose," Roncal says. "It'll make them slowly fan out for an eye-opening effect."

For luscious lashes, try:
Sephora Collection Lash Craft Mascara Length & Volume ($12, sephora.com)
Clinique Lash Power Flutter-to-Full Mascara ($23, clinique.com)
Physicians Formula Eye Booster Instant Doll Lash Extension Kit ($15 for both wands, ulta.com)

Heighten the impact with: Sheer, moist lips. "You want major lashes like these to stand out, so your lips should be less flashy and more natural," Taylor Davis says. "Any lip color should be sheer with some sheen." Tinted lip balms, like Burt's Bees Tinted Lip Balm in Pink Blossom ($5, burtsbees.com) and Estée Edit Cocobalm in Coco Blush ($22, sephora.com) fill the bill perfectly.

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Photo: CLAIRE BENOIST

Shimmery, Chiseled Cheeks

High, prominent cheekbones have long been a symbol of strength and beauty, and the demand for them is growing—contouring kits are everywhere. But Roncal prefers to accent your bone structure with contouring's less complicated counterpart: highlighting. "Highlighting warms up your skin and makes you look younger," Roncal says. Apply powder across lids and around the outer corners to cheekbones to illuminate the whole area.

Illuminate with these picks:
Dior Diorskin Nude Air Luminizer Powder ($56, dior.com)
Honest Beauty Contour + Highlight Kit ($34, honestbeauty.com)
Bobbi Brown Highlighting Powder in Afternoon Glow ($46, bobbibrowncosmetics.com)
Essence Pure Nude Highlighter ($5, ulta.com)

Heighten the impact with: Defined brows. "Full, finished brows are a subtle way to look polished, professional, and in control," Taylor Davis explains. To get yours into shape, grab a matte brow pencil like Touch in Sol Gel Brow Pencil ($19, sephora.com), but don't draw over your entire brows. "That's what makes them look super fake," Roncal says. "Just fill in sparse areas with a light, feathery stroke so you have strong brows that don't look painted on."

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Photo: Claire Benoist

Dark, Matte Lips

The season's new purple, oxblood, and nearly black lipsticks bring on a sexy, tough-chick chic. But don't fear the dark side—mastering a bold lip that stays captivatingly precise is easier than you think. "My secret to a flawless application is to put on the lipstick first, then use a same-shade or nude liner to clean up the lip line," Roncal says. If you want a more intense look, stick with a flat, matte finish, or you can tone it down and make it more natural with a semi-matte, satin, or sheer version of a vampy shade.

Our fave mattes:
Lorac Pro Matte Lip Color in Orchid ($18, loraccosmetics.com)
Maybelline New York Color Sensational Lipstick in Berry Bossy ($6, target.com)
Smashbox Always On Matte Liquid Lipstick in Some Nerve ($24, smashbox.com)
Maybelline New York Color Sensational Lipstick in Blackest Berry ($6, target.com)

Heighten the impact with: Luminous skin. "First, invest in a good concealer," says Taylor Davis, "because the rest of your face should basically be bare." Go with a long-lasting stick formula like Amazing Cosmetics Perfection Stick ($23, amazingcosmetics.com), and dab it under your eyes and on any blemishes. Then, on top of the concealer, apply an allover foundation that has a reflective, radiant quality to balance the matteness of the lips. Try Mally Face Defender BB Cream Foundation ($45, mallybeauty.com) to get just the right wattage. Done.

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Photo: Shutterstock

Black, Smudgy Eyes

This devil-may-care makeup look is undeniably sexy and surprisingly easy to pull off. "Usually makeup artists insist that you painstakingly draw your eyeliner close to the lashline. Now you can freehand it, then smudge it into your top and lower lashlines with a finger," celebrity makeup artist Mally Roncal says. Eyeliner pencils and gels have just the right amount of sheen for this, but avoid anything with shimmer or glitter, says Lori Taylor Davis, Smashbox global pro lead artist. "Save that for the holidays." (Go pro with this smoky eye tutorial.)

Smudge-friendly liners:
L'Oréal Paris Voluminous Smoldering Eyeliner in Gray ($8, target.com)
CoverGirl Perfect Blend Pencil in Charcoal ($5, target.com)
NYC New York Color Show Time Velvet Eyeliner in Black Velvet ($2, walmart.com)
Wet N Wild Color Icon Kohl Liner Pencil in Baby's Got Black ($1, drugstore.com)

Heighten the impact with: Peachy cheeks and lips. The rest of your face should be very feminine, says Roncal, who recommends a pop of peach on the apples of your cheeks and a glossy lip. Try Laura Geller Baked Gelato Swirl Illuminator in Peach Glow ($26, ulta.com) and Clarins Instant Light Natural Lip Perfector In Orange Shimmer ($25, clarins.com).

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Photo: Claire Benoist

Find Your Fall Edge

This fall, don't let the cooler air bum you out. The latest beauty trend is to go big—whether it's with rich lip color, intense eyes, strong cheekbones, or major lashes. Choose one feature to highlight and make it powerful. With help from makeup artist Mally Roncal, we compiled tips to help you amp up your look without going overboard. (And don't forget to pair your makeup trends with the latest fall fashion.)

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