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Love My Shape

Because our bodies are badass and feeling strong, healthy, and confident is for everyone! You can spread the #bodylove and be a part of our #LoveMyShape body confidence campaignPost a photo or video on Instagram or Twitter sharing why you love your body. And check out Movemeant Foundation, our partner in empowering women and girls to be body positive.

How This Woman Finally Learned That Being Healthy Has Nothing to Do with the Way You Look

"My goals are focused on what my body can do and accomplish, not what I want to see in the mirror."

Cassey Ho Opens Up About Wanting Breast Implants

Plus why she's had a change of heart.

What It's Like Being the Fat Girl On the Hiking Trail

I love hiking and I love my body—so why did the PCT make me feel so bad about both?

These Instragrammers Are Reminding Us Why It's Important to #ScrewTheScale

Proof that health is measured by strength and endurance—not a number.

Emily Skye Is Embracing Her Cellulite and Weight Gain During Preganancy

"I'm completely embracing and celebrating these changes."

People Are Loving ASOS for These Unretouched Swimsuit Photos

Because everyone has stretch marks, birth marks, and scars...

What We Really Mean When We Call People Fat

Why are Americans so obsessed with weight and—worse—so mean to those who are overweight?

Most Adults Need to Learn What This Mom Taught Her Kids About Body Fat

There's no shame in the word fat, only in the verb you use with it.

This Model with a Genetic Disorder Is Breaking Down Stereotypes

"Women can be anyone and anything they want."

Tess Holliday Reminds Us That Moms of Every Size Deserve to "Feel Sexy & Desired"

The model took to Instagram to remind moms everywhere to feel sexy in their skin.

How Running a Naked 5K Helped Me Accept My Saggy Skin and Stretch Marks

"I lost 150 pounds and finally embraced all the changes that came with it."

This Woman Will Make You Want to Start Running No Matter Your Pace

Jessica Hay is showing everyone why it's okay to come in last.

'Unguarded and Unbothered' Is Our Favorite New Instagram Movement

"I have finally found love in myself that I never had, and I have never been happier."

Why Calling Ashley Graham Brave Could Actually Be an Insult

Saying the model is "courageous" for loving her body sends a mixed message about body love.

How I Put Bullying Behind Me and Embraced My Height and Sexuality

"I care so much less about what other people think of me."

Why the 'Fit is the New Skinny' Movement Is Still a Problem

Does it replace one body obsession with another?

This Woman Explains How Each Person's Weight-Loss Journey Is Unique

"Just because someone may have it worse does not mean your struggles are invalid."