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Budget-Friendly Makeup Brushes You Can Snag at the Drugstore
Saving money on brushes mean you can spend more on makeup—this one is a no-brainer.
2016 Shape Beauty Awards: Department Store Products Worth the Splurge
These cult classics are worth the splurge.
2016 Shape Beauty Awards: Drugstore Products Every Girl Should Own
You can't beat the basics.
2016 Shape Beauty Awards: The Best Makeup of the Year
The search is over.
The Beach-Proof Beauty Hacks You Need to Try
Sweat? Water? Bring it on.
Tinted Lip Balms Are Our New Summer Beauty Obsession
Break out your credit card: Your sexiest summer pout is just a click away!
Setting Sprays for Makeup That Won't Budge
These aren't just setting sprays, they're magic in a bottle.
3 Simple Beauty Hacks to Make You Look Better In Seconds
Making your skin look (and smell) completely refreshed is as easy as one, two, three.
7 Things That Might Happen If You Stop Wearing Makeup
Or, at the very least, if you ease up on the contouring.
The New Natural Beauty Line You'll Want to Try ASAP
Pretty packaging is just the start of it
How to Shave an Hour Off of Your Beauty Routine
There's no reason you should spend hours getting ready each morning.
8 Signs You're Actually Addicted to Lip Balm
Are you dependent on this drugstore staple? How to tell if you're seriously addicted.
Gwyneth Paltrow Just Launched Her Own Line of Organic Makeup
It's all-natural and organic (obv) and rolling out under "eco-chic" skincare brand Juice Beauty.
Meet Halal Makeup, the Latest In Natural Cosmetics
There may be benefits beyond religion
The Only Concealer Trick You Need to Cover Dark Circles
All it takes is the right concealer. We've got the one rule you need to know.
10 Wacky Beauty Products That Work Like Magic
Ever looked at a beauty product and wondered, “Wait, does that really work?” These do!
The Best Beauty Products to Make You Feel Like the Most Beautiful Woman in the World
We spritzed, swiped, and slathered hundreds of products to bring you the undisputed winners.
Your 4-Step Strobing Makeup Tutorial
The new makeup trend to try this season will leave you with a dewy, radiant complexion.
The Pros and Cons of Permanent Makeup
Experts get real on the pros and cons behind this growing beauty trend.
6 Get-Out-the-Door Beauty Hacks
Makeup and hair problems solved—with time to spare for coffee.
7 Permanent Makeup Considerations That Might Change Your Mind
If you're contemplating tattooed brows, lips, or lids, read this first.
4 Cool Ways to Use Concealer for Face Contouring
See how to use the beauty staple to play up your bone structure.
The Best Waterproof Mascara to Prevent a Makeup Meltdown
Because raccoon eyes after a 30-minute swim class are not cute.
5 Application Mistakes Messing Up Your Eye Makeup
Finally! Solutions for smeared eyes, clumpy mascara, and other annoying eye makeup problems.
4 Makeup Tips for Perfectly Primed Eyes
Before applying eye shadows, create a flawless base that brightens your eyes and enhances your overall look with pro tips.