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Nike Just Released a Rose Gold Collection and We're Obsessed

You're going to want everything—sorry, wallet.

Bella Hadid and Serena Williams Dominate Nike's New Campaign

Two badass ladies, one seriously cool campaign

Nike's New Campaign is the Perfect Cure to Our Olympics Withdrawals

Beyoncé called it years ago, girls really do run the world.

Nike's New Ad Features an 86-Year-Old Nun Who's a Total Beast

Sister Madonna knows all about BEAST MODE.

Nike's New Sports Bras Are Causing Quite a Commotion

Hint: It's not because of the bras themselves.

The Future Is Here: Nike Introduces Self-Lacing Sneakers

Forget tying your shoes, this new lacing technology gives you the perfect fit with the push of a button.

Nike Celebrates Serena Williams with Her Own Clothing Collection

The tennis star will be wearing her latest collab with Nike (which you can buy now!) at the U.S. Open.

New Nike Helmet Helps Athletes Beat the Heat

NIke is solving an issue you didn't even know you had: hot head.

New Nike #BetterForIt Campaign Challenges All Women to Move More

Because fitness isn't just about what you do at the gym, it's about what those workouts do for you.

See NikeLab's New Can't-Miss Sacai Collaboration

Take a sneak peek at the NikeLab x Sacai collection, launching March 19, featuring pleats, pemplum, and more surprising twists.

50 Shades of Grey Activewear for the Gym

When you think of the movie you don't exactly think of wearing clothes, but it has us coveting these great pieces of grey gear.

Ellie Goulding's Inspiring New Nike Campaign

Check out the gorgeous photos from the singer/fitness guru's latest campaign as a Nike ambassador.

The New Nike Apparel You'll Want ASAP

The brand's new collab will change the way you think about layering your workout clothes.

The Top 21 Free Fitness Classes in America

Free? You have no excuse not to get out there!

Nike's New Line of Sports Bras Is Almost Here!

At last, all our sports bra prayers have been answered!

Nike Releases New Flyknit Lunar2 Running Shoe

And yet it's more supportive than ever. Check out the Flyknit Lunar2!

Behind the Scenes at Nike World Headquarters

Is this the fittest company in the world? Stephanie Ruhle went to Portland, Oregon to investigate.

Nike Redefines "Just Do It" for 25th Anniversary

And their new ad will inspire you to run a marathon, climb a mountain, and more.

The Best Gear for Running After Dark

We've come a long way since orange neon vests. These fresh takes on reflective gear are guranteed to keep you safe (and stylish) after dark.

Stay Fit with Nike Plus Kinect and Xbox This Season

This new XBox game is the perfect holiday gift for every fit chick on your list.

SHAPE Shoe Awards 2013

Lace up a pair of these 14 winners and get psyched to work out again!

High-Tech Sneakers

These high-tech kicks are designed to take your workout to the next level.

Stylish Workout Clothes that Make You Look Slimmer

These stylish gym clothes will make you look and feel amazing.