When you're embarking on a gigantic project like trying to lose 80 pounds, you don't want to wait an entire year before rewarding yourself for your progress. Experts say you should keep yourself going by celebrating smaller milestones along the way. But frankly, I don’t think people set goals that are small enough. None of this, “If I lose 10 pounds I’ll treat myself to a massage” restraint for me—I’m going to need lots of motivation to lose those 10 pounds! So I devised a better plan: If I go out for a run right now, I’ll buy some new boots when I get home. And if I go running tomorrow, too, then I can buy the matching purse.
It’s true that a year from now, being healthy, slim, and fit are going to be the best rewards of all. But I’ve got a lot of work to do before then. When it’s 7 a.m. and I’m supposed to leave the comfort of my bed and go running, I’m okay with the fact that the Anthropologie catalog is what’s going get me there.