Yes, picturing yourself wearing that bikini can be motivating, but for some people, imagining what might happen to you if you don't lose the weight can be even more inspiring. "I ask my clients what their lives will be like in five, 10, or even 20 years from now if they stay on the same path that they are currently on," says Matthew Richter-Sand, an Air Force veteran, personal trainer, and founder of NX Fit. "I make them imagine how badly they will feel and how much they've missed out on in life—it's absolutely critical that they're honest with themselves at this point. It's too easy to sugarcoat things and pretend like it's okay. It's not okay!"