Carly Totten

Carly Totten Shape headshot
Title: Senior e-Commerce Writer
Education: Rider University, B.A. in Journalism and Event Planning

Carly Totten joined Dotdash Meredith as an e-commerce writer specializing in fashion and home in 2021, but she has been building her expertise for more than a decade.

Prior to joining Dotdash Meredith, she was a project manager and copywriter for Shopkick, a retail technology app. She worked on design and written content for leading brands, including Kimberly Clark, Lego, Mars, and Unilever, for products launching in national grocery stores, Target, and Walmart. In addition, she contributed to and ran Shopkick's business-to-consumer blog.

Her career began almost a decade before she joined Shopkick. In 2011, she graduated summa cum laude from Rider University where she earned her B.A. in journalism and event planning. She interned at Brides Local Magazines during her senior year. She would later become a freelance writer for the print team before returning years later as a contributing e-commerce writer for Carly also served as an expert wedding writer for The Spruce.

While building her writing career, she served as a wedding planner and stylist. She continues to work with couples who are planning luxury weddings throughout the Philadelphia region.

Carly continued to rely on her relatable and conversational writing style as she shared newsworthy fashion and lifestyle finds with readers of InStyle, Better Homes & Gardens, Real Simple, People Magazine, and Travel + Leisure. After identifying her most successful stories as those highlighting pieces she purchased at Target, cozy home decor, and usable Amazon finds, she transitioned into specializing in home e-commerce content.

About Shape

Shape is an award-winning digital fitness, wellness, and beauty destination that offers inclusive, trusted, and empowering expert-led guidance and advice for anyone at any point in their wellness journey. Our library of more than 11,000 stories reaches more than 7 million readers monthly who want to prioritize their health, have fun, and lead an active lifestyle while also cutting through the noise of quick fixes and unvetted fads.

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