Ellie Trice About Shape Shape is an award-winning digital fitness, wellness, and beauty destination that offers inclusive, trusted, and empowering expert-led guidance and advice for anyone at any point in their wellness journey. Our library of more than 11,000 stories reaches more than 7 million readers monthly who want to prioritize their health, have fun, and lead an active lifestyle while also cutting through the noise of quick fixes and unvetted fads.