Isadora Baum Expertise: Certified Health Coach Isadora Baum is a freelance writer and content marketer, as well as a certified health coach. She writes for various publications and companies, such as Bustle, SHAPE, Men’s Health, Women’s Health, Prevention, POPSUGAR, Runner’s World, Reader’s Digest, and more. She is also the author of 5-Minute Energy with Simon & Schuster.She can’t resist a good sample, a glass of red wine or sour margarita, a new HIIT class, French macarons, or an easy laugh. Beyond magazines, she helps grow different businesses through blogging and content marketing strategy. About Shape Shape is an award-winning digital fitness, wellness, and beauty destination that offers inclusive, trusted, and empowering expert-led guidance and advice for anyone at any point in their wellness journey. Our library of more than 11,000 stories reaches more than 7 million readers monthly who want to prioritize their health, have fun, and lead an active lifestyle while also cutting through the noise of quick fixes and unvetted fads.