Samantha Lefave Title: Freelance Writer, Editor, and Content Marketing Srategist Education: State University of New York College at Oswego, B.A. in journalism and creative writing Samantha grew up in Upstate New York, studying journalism and creative writing with a specialization in screenwriting before making her way to New York City. That’s where she launched her career, working on both print and digital staffs for Fitness, Redbook, and Runner’s World before kickstarting her freelance career.Samantha has since relocated to Denver, Colorado where she mainly covers health and fitness, adventure and luxury travel, and sex and relationships. Samantha regularly interviews professional athletes, elite trainers, and nutrition experts at the top of their fields. Her work has appeared in Runner's World, Bicycling, Outside, Men's Health and Women's Health, Cosmopolitan, Glamour, and more.Mainstream media isn’t the only place you’ll find her work — Samantha also specializes in content marketing management, branded content development, and SEO strategy. While creativity is in her blood, data analysis is her brain — and Samantha blends both to forge strong, meaningful connections with consumers that ultimately encourage conversion.Samantha attended the State University of New York College at Oswego where she earned her bachelor’s degree in journalism and creative writing. In September 2020, Samantha was the Pivot Award Winner [Women in Content Marketing Awards] from Masthead Media Company. This award recognizes a nominee who has made a shift from a different career field into content marketing and is already forging a path to greatness.When Samantha’s not working, you'll likely find her hiking with her dogs, training for a half-marathon, traveling, or drinking quality craft beer. (After all, she lives in Denver.) She may also be putting her journalism and creative writing degrees to good use, toiling away on what may one day actually become a finished screenplay. About Shape Shape is an award-winning digital fitness, wellness, and beauty destination that offers inclusive, trusted, and empowering expert-led guidance and advice for anyone at any point in their wellness journey. Our library of more than 11,000 stories reaches more than 7 million readers monthly who want to prioritize their health, have fun, and lead an active lifestyle while also cutting through the noise of quick fixes and unvetted fads.