You are here

Extreme Dieting: The Bridal Edition


We've all heard of the fad diets that are dangerous to our health, I'm even guilty of trying them out. I'll be completely honest, I want to look amazing on my wedding day. What bride doesn't? This means dieting, working out and getting plenty of sleep. I have a vague health plan in my head that I want to follow, and it does not include sticking a tube up my nose to gain nutrients.

A New York Times article titled "Bridal Hunger Games," showcases one bride's story of wanting to fit into her grandmother's wedding dress, she was 30lbs "overweight" and knew that if she didn't shed the pounds, there wasn't enough dress to let out. The bride started taking prescription pills, vitamin B shots and made weekly visits to a Medithin clinic. Another bride spent eight days on a feeding tube, under a doctor's supervision which offered 800 calories "while she went about her business, with a tube in her nose."

If these stories sound too eccentric to be true, a 2007 Cornell University study found that 70% of engaged women said they wanted to lose weight, typically 20 pounds. The study showed that a number of brides-to-be are increasingly going on crash diets inspired by celebs. The New York Times article cites that the reasoning for the extreme lengths brides go through is brought on by "wearing a revealing and expensive gown and knowing that wedding photos (if not marriage) are forever."

While the feeding tube diet is fairly unknown in the U.S., the New York Times article says that it has been popular in Italy and Spain for years as a more significant weight loss tool. Bride's have been willing to pay $1,500 for 10 days which includes a screening and the necessary equipment, but  must be medically supervised and confident enough to wear the tube in public.

There are also brides who drop $140 to $200 per session on personal training. The bride's trainer, Sue Fleming, the author of Buff Brides has been training brides for 13 years. As with most everything associated with the walk down the aisle, it comes with a high price. A few months ago, I blogged about the Blueprint Cleanse. It was a trend sweeping the SHAPE offices. Blueprint targets brides and suggests to cleanse with your whole bridal party. At $65/ day it's a lot of money for organic juice, which in reality is acting as a laxative.

Luckily, SHAPE offers lots of healthy diet plans as well as specific exercises to reach your goal weight, not just for your wedding, but for the rest of your life.

What do you think of these fad diets?

Would you go this far to look good for your wedding?


Add a comment