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Priscilla of Boston Closes its Doors


A great wedding dress designer is closing out 2011 and closing its doors for good.

Priscilla of Boston, the beauty and elegance behind Grace Kelly's wedding gown is saying goodbye to the wedding world.

In September 2011, the New York Times and announced, on behalf of the parent company David's Bridal, Priscilla of Boston will be shutting 19 salons and discontinuing all of its 8 higher-end labels, to focus on the growth of its core business. The stores will be closed after December 31, 2011.

This came as a great shock to me as I like to think that I'm pretty on top of all of my bridal news and I found this out through a photographer I was meeting with. For me, Priscilla of Boston was IT. It's the one and only designer that I have found multiple dresses that I have said to myself, "That's my dress." Priscilla of Boston's styles are classic and elegant and not over the top, it was the perfect recipe for my glamourous wedding.

News sources say that celebrity weddings are a big part of what drive young women to certain designers, Priscilla of Boston has become overlooked. The recession is also a huge factor in why Priscilla of Boston is closing its doors, as it has made brides much more focused on what they spend on their wedding (I am one of them). Priscilla of Boston gowns begin at $1,500 and can increase upwards to about $10,000.

Now, as I scramble to piece the pieces of my wedding together you can imagine my frustration that I may not even be able to try on some of the gowns that I have favored over so many others. I am going to try and make an emergency appointment at the nearest salon to see what I can do to at least try on some dresses.

You all have a front row seat for this dress debacle.

Stay tuned!

Here is what you need to know if you ordered a Priscilla of Boston gown.


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