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Shopping for a Wedding Gown: Tips, Tricks and the Priscilla of Boston Masacre


If you're like me and you are/were panicking about shopping for a wedding dress I can tell you that it really isn't all that scary. I did a lot of research before hand, and I knew that I was gravitating toward a specific style. However, during my experience at Priscilla of Boston in NYC I tried on all different styles. I just wanted to make sure that what I was thinking in my head actually looked good on me.

Fortunately and unfortunately, I had the luxury of trying on dresses without the pressure to buy as Priscilla of Boston was going out of business. My friend and I had the run of the salon, but also were dealing with extreme attitudes from the employees about how many dresses I was trying on.

It was a blast playing dress up. I saw how I looked in a huge princess gown and realized, that yes it was fun and beautiful, but it was not the look I was going for on my wedding day. The object of the visit was to rule out certain styles, and once I had a style set I could focus on the details. I would totally recommend this for any Bride who will be dress shopping in the near future. 

Tips On Surviving Your First Wedding Dress Shopping Experience:

1.) Wear a nude strapless bra--I wore a black, lacy do the math.

2.) Bring an expert--Try to bring someone who has tried on dresses with a friend or family member before. More often than not this person will know her way around the store AND know how to slip you in and out of dresses like clockwork.

3.) Have a  mission--Be organized and know what you like and don't like. If there is even a hint of doubt, don't buy it.

4.) It is possible to try on too many dresses--A friend of mine who is getting married in April had the dilemma of trying on too many dresses and was unable to pick which one she liked best. Knowing that information, I found my style and details that I loved and KNEW that I would fall in love with a dress or dresses in a similar context. However, because Priscilla of Boston was going out of business all gowns were 70% off and final sale. The method to my madness was that I will never find a dress that I love for this good of a price. Like I've said before, I'm a sucker for a good sale. I bought it and never looked back.

5.) DO NOT bring an entourage--Sure it seems like fun on Say Yes to the Dress but it will be extremely stressful to bring a large group with you to your shopping experience. Plus, too many opinions from the peanut gallery may talk you out of your dream dress. You're an adult and you can make this decision with one or two people by your side. There are always fittings that your group of friends can attend instead.

With that said, I am appalled at what I read over the weekend on Yahoo! Shine about how Priscilla of Boston employees spray painted designer gowns that weren't sold by closing time. Read the outrageous article here.

But there is good news on the horizon! Following in the footsteps of Ann Taylor and J.Crew, fashion brand Bebe will be launching a bridal line in March 2012 according to! Ranging in price from $950 to $2,500 the collection of bridal gowns, bridesmaids dresses and accessories will be designed by Rami Kashou who was the Project Runway runner-up and a Project Runway: All Stars contestant. The bad news is that the designs will only be sold in four stores including: Oak Street in Chicago, SoHo in New York, Rodeo Drive and Aventura in Los Angeles. Click here to see a preview of the styles.


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