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Managing the Stress of Networking


I recently joined an organization called Advertising Women of New York (AWNY). It was founded in 1912 as the first women's association in the communications industry with the goal of creating a forum for personal and professional growth and become a catalyst for the advancement of women in the communications industry. This past week I went to my first event with the AWNY called ‘Changing the Game Awards Luncheon.’ 

A few of the notable panel speakers include Jenna Lyons, President and Creative Director of J.Crew, Viktoria Harrison, Creative Director of charity: water, Cheryl Callan, SVP of Marketing at Weight Watchers, and Bethenny Frankel, Founder of Skinnygirl. All of these women are highly successful at what they do and serve as an inspiration to others. During the ‘No Apologies’ panel Bethenny spoke about authenticity and how it is such an important factor in a company. My company, Miss O & Friends, prides itself on being authentic since we started organically and always ask our community for input and feedback, and of course, implement it. 

I’m not going to lie; I do get nervous going to these events. Usually I attend alone and it takes a lot of courage to go up to someone, introduce yourself, and find out if they can help you, or you can help them. With time, I know I will be attending a lot more of these events and I need to learn to cope with all the stress! I recently started taking Bikram yoga, which helps a lot. In my first class, the instructor told us that Bikram gurus have always said that all ailments and illnesses come from stress so I figured Bikram would be a great way to help keep my stress down! 

For now I’m relying on yoga to manage my anxiety. What are you’re go-to stress relievers and how do you handle meeting new business contacts. Share your thoughts in the comments below!


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